Norwest Marine

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The Client:

Norwest Marine

Located along the Pawcatuck-Westerly shoreline, Norwest provides Marina services and has outstanding access to local attractions suitable for the entire family. Providing the convenience of a secure harbor for your vessel right at your own marina, enabling you to relax, unwind, and make the most of being just minutes away from the ocean and entertainment.

The Goal:

A New Website

The client hired Fox Consulting to build a new website for their growing Marina. Their user interface needed to be developed, their forms and processes needed to be optimized, and we needed to drive traffic to the site. Understanding the impact a well-designed website can have on brand performance, we worked with our client to achieve impressive results that generated more traffic, better internal processes and improved system integrations.

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The Approach:

Here’s How We Did It

We worked with the team to develop a strategy that incorporated tried-and-true website principles into the design and development, combined with in-depth customer and competitor research that created a seamless and compelling user journey.

First, we started with a careful examination of their current process and systems. As part of this optimization process, we developed a strong technical SEO strategy for both organic and paid search traffic.

We also created high-quality, SEO-friendly content that will continue to work hand-in-hand with the other elements of website design to drive traffic, facilitate conversions, and grow new customers.

To ensure we delivered a finished website that delivered the best possible results, we fully integrated the website into HubSpot for continuous monitoring and CRM integration along with additional system integrations to improve business processes.

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The Strategy:

Custom design and development

To ensure each website section meets the client’s specifications, we meticulously crafted every page with custom coding in the backend, closely following the provided designs. Utilizing the Prismic framework, we enabled the client to effortlessly edit each section using plain text and a variety of options within tailored modules. These modules offer flexibility, enabling updates to be seamlessly implemented over time to meet the company’s evolving needs.

The Result:

Streamlined Operations for Ongoing Success

The complete build of the Norwest website has created traffic to their business through digital channels. The Fox team significantly improved the internal workflows saving valuable time for the client. Empowering the client with resources and flexibility, they can now independently create and modify pages and headers without the need to engage a developer each time.
Along with building a new site, the team is also working on SEO and content marketing to continue to drive high value traffic to their site.

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