Edgewater Hill

homepage edgewater 1
The Client:

Edgewater Hill

Luxury apartments in East Hampton Connecticut. Imagine living in a place where you can leave your car behind, walk or bike to local amenities and shops, and then sit and relax in your stylish spaces. Edgewater Hill boasts an enviable array of conveniences close to shopping, dining, entertainment, Lake Pocotopaug, and outdoor parks to complement spacious modern homes.

The Goal:

A New Website

The client hired Fox Consulting to build and design a new website for their growing community. The project focused on refreshing the design, enhancing the user experience, optimize performance, and integrate new functionalities such as an interactive floor plans. By updating the content and implementing a user-friendly content management system, the new website will attract more traffic, improve lead generation, and strengthen Edgewater’s competitive edge.

laptop edgewater 1
The Approach:

Here’s How We Did It

We worked with the team to develop a digital strategy for their comprehensive website redesign project. Here is how we did it:
Responsive Modern Design: A fully responsive design providing the best user experience on desktops, tablets, and mobile devices.
Enhanced Navigation: A streamlined navigation structure with clear categories and a simplified menu.
Content Management System (CMS): Implementation of a user-friendly CMS to allow easy content updates by the Edgewater team.
SEO Optimization: On-page SEO improvements to enhance visibility on search engines and attract organic traffic.
Interactive Features: Integration of features such as property management software, customer portals, and interactive floor plan galleries.
Performance Optimization: Techniques to improve site speed, including image optimization, caching, and clean code.

iphone edgewater 1
The Strategy:

Custom design and development

To ensure each website section meets the client’s specifications, we meticulously crafted every page with custom coding in the backend, closely following the provided designs. Utilizing the Prismic framework, we enabled the client to effortlessly edit each section using plain text and a variety of options within tailored modules. These modules offer flexibility, enabling updates to be seamlessly implemented over time to meet the company’s evolving needs.

The Result:

Improved UX/UI for Ongoing Success

With the complete build of the Edgewater website we improved overall traffic to their business through digital channels. The Fox team significantly improved the internal workflows saving valuable time for the client.
Along with building a new site, the team is also working on SEO and content marketing to continue to drive high value traffic to their site.

Contact Us